Use Of A Personal Identity Versus A Social Identity

The current post-industrialized society’s economy could be described as information and service based, with the most profit being awarded to businesses and individuals who can capitalize on the novel needs of a constantly evolving youth population. Some of the most successful businesses are social media powerhouses, such as Facebook, Twitter, and Instagram. These business are the ones that are able to change as quickly as their target audiences, with tweaks to application functions being pushed through app stores on mobile devices. This paper will focus on the primarily mobile platform, Instagram, and how it has affected the modern concept of a personal identity versus a social identity. Instagram is an image-based social media platform mainly used by young persons under the age of 34 (Statista). Its launch in 2010 (Geoff) originally offered a relatively simple interface, allowing users to post only perfectly square pictures of a certain size. They eventually expanded to 15 second video clips in 2013 (Taylor), and in 2016 introduced a â€Å"Stories† feature (Bradford), which allows users to post images and videos to a personal â€Å"Story† that disappears after 24 hours have elapsed. These changes and updates came at the request of users, and the observed success of other business models. Because of the post-for-likes nature of the platform, many users feel compelled to gear their posts to certain demographics or populations — they post what they think is going to be mostShow MoreRelatedEriksons Psychological Theory of Identity1181 Words   |  5 PagesEriksons psychological theory of identity is based on a psychosocial model, taking into account the social environment including peers and family group. According to Erikson, individuals form a core identity in part via membership in a community. Erikson understood that psychosocial development was a process, involving a series of stages. Progress through these stages usually en tails a normative conflict or crisis that pits individual needs with social norms or demands. Erikson identified eightRead MoreErickson ´s Stages of Development1122 Words   |  5 Pagesfamily and social experiences, which forms a persons identity. Our identity is constantly changing through life experiences and through interactions with others. Erikson’s Theory has eight psychosocial stages. The stages are: trust versus mistrust, autonomy versus sense of shame and doubt, initiative versus guilt, industry versus inferiority, identity versus role confusion, intimacy versus isolation, generativity versus self-absorption and stagnation and integrity versus despair. Trust versus mistrustRead More Erik Erikson’s Stages of Child Development Essay1170 Words   |  5 Pagesfirst year of life, is labeled as trust versus mistrust. Trust is developed when the caregiver is nurturing which gives the child a feel of comfort. When a child receives positive care giving, the child will then trust his or her caregiver, providing beneficial development. However, when a child does not receive positive care giving then mistrust develops. When a child reaches the ages of one to three years old, the stage the child experiences is autonomy versus shame and doubt. When a child or infantRead MoreSocial And Developmental Perspectives Of Psychology1446 Words   |  6 Pagesdiscusses both the social and developmental perspectives of psychology in relation to the various components and measurements that are commonly used to identify ethnic identity within groups. To aid in their discussion, the researchers start by analyzing the available studies whose research effectually laid the groundwork for the development of both theoretical models and applicable assessments concerning individual and group ethnic identification, such as the Multigroup Ethnic Identity Measure (MEIM)Read MoreErikson s Theory Of Psychosocial Development Essay1596 Words   |  7 Pagesexperiencing his own identity crisis and misfortunes during his childhood, Erik Homberger Erikson, a well-known psychologist, used this as an inspiration to further one’s understanding of a healthy personality and sense of self. This gave rise to his successful establishment of the theory of Psychosocial Development. Although derived from Sigmund Freud’s theory of Psychosexual Development, Erickson believed that a person’s social experiences cause a great impact on their sense of identity throughout theirRead MoreErikson s Eight Stages Of Psychosocial Development1706 Words   |  7 Pagespsychosexual development, Erikson created his own stages focusing less on sexual pleasures and more on the psychosocial aspects of an individual from birth to late adulthood. Therefore, the psychosocial development focuses on how a person develops his identity. While Freud devised five stages in his theory, Erikson created eight stages to describe the changes a person experiences after adolescents. Within each stage of development, a person undergoes a crisis or learns a specific concept about themselvesRead MoreCulture : Up The Identity And Personality Of An Individual1145 Words   |  5 PagesParenting Styles Jacqueline Bonner February 04, 2015 Argosy Culture makes up the identity and personality of an individual. Every individual has their own culture implanted in them from the community in which they live, the family in which they grew up and the personal identity people have given them in the overall society. The individual’s personal views, aspects of reasoning and judgment and their general logical thinking as an individual are affected significantly by theirRead MorePsy 265 Final1574 Words   |  7 PagesPersonal Response on Sexual Identity University of Phoenix—Axia Online It’s no secret that we all have sex. Every person grows up as an individual, learning things about themselves as they go along, as well as learning about others. We all eventually end up calling someone else our significant other, whether it be of the same sex or not, and we all end up making personal decisions about our sexual identity and actions as we progress through life. We define our sexual identities of somethingRead MoreCyber Internet And Its Effects On The World Wide Web907 Words   |  4 Pagesthe 20th century would be identity theft. As the need for more technology and more efficient computers, your virtual identity is at stake. Almost 1 in 3 people who are surfing the web get their identities stole by hackers. However, 1 in 5 people know how to protect themselves on the web. In today’s majority, how dangerous is the web and how can you protect yourselves from fakers, preys and hazards of cyber users. Almost, 75% of today’s technology is revolved around the uses of technological advancementsRead MoreErikson s Theory On Development977 Words   |  4 Pagesalong with social interpersonal skills, and the concept of the self from infancy to adulthood, I wanted to compare the first five stages of Erikson’s theory on development to Ken Wilber’s first five stages of his nine stages, that he calls spaces. The first five stages of Erikson s theory, which he notes as crisis, are trust versus mistrust, autonomy versus shame and doubt, initiative versus guilt, industry versus inferiority, and identity versus role confusion. The first four â€Å"personal spaces,† of

Service Dominant Logic of Marketing †Free Samples to Students

Question: Discuss about the Service Dominant Logic of Marketing. Answer: Introduction: The servicescape is an environment where sellers and buyers interact. The servicescape elements are composed of three dimensions (Achroll and Kotler 2014).These dimensions are ambient conditions, signs, symbols and artifacts and spatial layout and functionality (Wirtz 2012). The purpose of the service environments is to enhance the image of the process of service delivery and the service elements are a part of the value proposition of the business. The service environment also helps in positioning and differentiation of the service delivery process. The elements of the servicescape model are designed by companies to create incredible experience for customers during the service delivery process and to affect the behavior of the buyer during the encounter of services (Chathoth et al. 2013). Ambient Conditions are elements of the service environment which cater to the five senses of customers. The ambient conditions should be carefully and cleverly designed to elicit desired behavioral responses from customers during the process of service encounter (Lovelock 2011).The ambient conditions which include lightning and color schemes, sounds such as noise and music, temperature and scents, size and shape perceptions are perceived by customers during the process of service delivery. The ambient conditions of Sunway Pyramid Hotel, Malaysia are discussed below. The lighting of the Sunway Pyramid Hotel is more than just illumination. The lightning of the entrance of the hotel and the hotel lobby look fabulous and have a strong impact on the experience of the customers as soon as they enter the hotel. The lightning of the Sunway Pyramid Hotel which is used in the premier rooms, clubs and suites and the villas are vibrant and enchanting which compliment the dcor of these places like the artwork, architecture and the furniture of the rooms. Lighting used in the Sunway Pyramid Hotel are of three types i)Task lighting which are used in the hotel to facilitate serving of food, reading, computing and other tasks. These are bright and direct lights. ii) Ambient lighting is the soft lighting which is used in the Sunway Pyramid hotel which makes activities like a conversation or watching of television comfortable and soothing. Accent lighting is used in the hotel to attract attention of customers to particular design elements of the hotel like archite cture, painting and sculpture. The accent lighting of the hotel creates drama and mood for the customers during the service delivery process (sunwayhotels.com 2017). Colors schemes play an important role on the emotions and behavior of the customers during a service delivery process. Colors can impact the perception of well being of customers (Wilson et al. 2012). The colors used in the entrance, lobby , rooms and suits, dining spaces, meeting rooms of the Sunway Pyramid hotel are vibrant and carry symbolic meaning which the visitors recognize subconsciously. The colors used within the hotel premises make it a place for hospitality, comfort and relaxation. The hotel makes use of earthy colors like browns and natural colors like various shades of white, green, and blues. The curtains used in the rooms are of bright colors like red which symbolizes energy and passion (sunwayhotels.com 2017). The temperature used in the Sunway Pyramid hotel is comfortable and made customers feel relaxed while enjoying joyful moments. The hotel is fully air-conditioned; however the authority of the hotel regulates the temperature of the hotel premises depending on the season and customers preference. It is ensured that customers neither shiver due to cold temperature nor do they feel sweaty due to hot temperature. Thus an optimum temperature is maintained within the premises of the hotel (sunwayhotels.com 2017). The background music used within the premises of the Sunway Pyramid hotel is an integral part of the brand identity of the hotel. The music played in the hotel is in alignment with the theme of the hotel, has a positive impact on the mind of customers and ensures that they feel the inner desire to stay back in the hotel in future. The music of the hotel room is changed according to various occasions, like different music is played during wedding events, dining and business meetings ( sunwayhotels.com 2017). Spatial Layout and Functionality Spatial Layout refers to the size and shape of furnishings, architecture, and the floor plan, wall decor of the business space and the techniques of the arrangement. Functionality is the ability of special layout to make the process of service transaction easier. These two dimensions of servicescape elements determine the user friendliness and enhance the experience of customers during service encounter (Lusch and Vargo 2014). The choice of the floor plan and design, architecture and dcor of the entrance hall, lobby, wedding halls, dining halls and hotel rooms of the Sunway Pyramid hotel are purposeful, illusionary and dreamlike. The hotel makes use of attractive green artificial flowers to decorate the dining space and wedding halls. The floor planning is a professionally designed to make optimal use of the hotel space. For instance, the Grand Lagoon Ballroom of the Sunway Pyramid hotel is pillar-free, has dressing rooms and built-in washrooms, wireless and wired technology for communication, a four-tonne cargo lift, four hotel lifts, three function room lifts, two passenger escalators and a private lobby. The hotel has auditoriums with theatre-style seating arrangement, seven board rooms and meeting rooms, Sunway Pyramid Convention centers and twelve function rooms with spectacular view of Theme Parks ( sunwayhotels.com 2017). The elegant foyer of the Grand Lagoon Ballroom overlooks the skyline of Sunway Resort City and can accommodate up to 2000 guests. The majestic interiors, high ceiling and pillar free layout makes the ballroom the most preferred location in Kuala Lumpur to organize prestigious events, weddings and gala dinners. The Convention Centers are ideal for events like exhibitions, weddings, concerts and annual dinners. The Resort Caf provides amazing dining experience to customers and the functionality of the spatial layout in this caf reflects Malaysian and Asian culture. The floor plan of the villas of the hotel is amazing as the villas are equipped with private plunge pools where guests can enjoy amazing private pool time. Sunway Pyramid hotel has different attractions near to the hotel premises like Sunway Lagoon Theme Park; Sunway Pyramid shopping whose functionality is to increase the fun time for customers during their stay in the hotel (sunwayhotels.com 2017). Signs, Symbols and Artifacts The signs, artifacts and symbols are signals to help customers find their way during a service delivery process. The signs, symbols and artifacts used in the service environment communicate the image of the firm to customers and help customers to navigate easy through service environment. Customers try to develop insights the signs, artifacts and symbols used in the service environment of a firm. However, the challenge lies in guiding customers during the entire process of service delivery. For instance, unclear signals used in the service environment can create anxiety and confusion among customers and fail to obtain desired results (Mok, Sparks and Kadampully 2013). The sings, symbols and artifacts of the Sunway Pyramid hotel are carefully used so that visitors and guest can navigate within ease in the hotel premises. The signs and symbols help customers to find their way to staircase, elevators, washrooms, emergency exit and provide direction to locate important places within the hotel premises like the conference room, the ball room, the auditorium, the meeting rooms ,the function rooms, restaurants, he dining space, bars and cafes(sunwayhotels.com 2017). Conclusion It can be concluded that the elements of the service environment cant be optimized in isolation; the design of the elements of the sevicesape is dependent on one another and is holistic in characteristics. References Achroll, R.S. and Kotler, P., 2014. The service-dominant logic for marketing.The service-dominant logic of marketing: Dialog, debate, and directions,320. Chathoth, P., Altinay, L., Harrington, R.J., Okumus, F. and Chan, E.S., 2013. Co-production versus co-creation: A process based continuum in the hotel service context.International Journal of Hospitality Management,32, pp.11-20. Lovelock, C., 2011.Services Marketing, 7/e. Pearson Education India. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. sunwayhotels.com. 2017.Sunway Pyramid Hotel. [online] Available at: https://www.sunwayhotels.com/sunwayresorthotelspa/sunway-pyramid-hotel/ [Accessed 29 Oct. 2017]. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill. Wirtz, J., 2012.Essentials of services marketing. FT Press.